For years, women’s golf has fought for recognition not just on the course, but in the culture. Now, in 2025, it’s no longer just about catching up. It’s about capitalizing on a moment that’s already here.
From rising stars like Rose Zhang and Lilia Vu, to increased prize money, broadcast coverage, and crossover brand deals, women’s golf is making noise across the sports landscape. The question isn’t whether fans are watching it’s whether brands and media are finally paying attention.
The Rise of New Icons
At the forefront of this shift is Rose Zhang, the 21-year-old phenom who turned pro in 2023 and won in her LPGA debut. Her success on the course is matched by her marketability off it smart, composed, and connected with Gen Z audiences across TikTok and Instagram.
Then there’s Lilia Vu, Nelly Korda, and international stars like Atthaya Thitikul, all of whom have claimed big wins and brought fresh personality to the game. These players aren't just good they're elite, and they’re giving fans someone to root for in every tournament.
Image of Atthaya Thitikul.
Ratings Are Climbing and So Is the Money
LPGA Tour broadcasts have seen a noticeable uptick in viewership, especially during majors. The 2024 U.S. Women’s Open drew record-breaking numbers, and international events continue to expand golf’s global reach.
Sponsorship dollars are also starting to reflect the momentum. In 2025, the LPGA announced its largest total prize pool in history, signaling that brands are slowly but surely beginning to invest.
But there’s still a long way to go. Compared to the men’s game, media coverage and corporate support remain lopsided.
Image of Nelly Korda.
The Brand Opportunity No One Should Miss
Women’s golf is still under-commercialized, which makes it a goldmine for brands willing to invest early. Players are highly relatable, socially engaged, and diverse in style and background. That’s a dream combo for companies looking to connect with younger, values-driven consumers.
Brands that lean in now especially in fashion, fitness, wellness, and tech—can build authentic partnerships and tap into a growing, loyal fan base.
So far, companies like Nike Golf, Adidas, and Rolex have made smart moves. But where are the lifestyle crossovers? Where are the media platforms focused solely on elevating these athletes? That’s the white space.
Image of Lilia Vu.
Media Coverage Needs to Step Up
While streaming has made LPGA events more accessible, mainstream media still lags in storytelling. We need more documentaries, creator collabs, and day-in-the-life content that goes beyond scorecards and swing tips.
Golf is personality-driven and women’s golf has no shortage of compelling voices. It’s time to tell those stories with the same energy and investment as the men’s game.
Final Thoughts
Women’s golf isn’t “growing” it’s already here. The players are world-class. The audience is hungry. And the culture is catching up fast.
The real question for 2025 and beyond is simple:
Will brands and media show up, or miss the moment entirely?
At SWXGOLF, we’re all in and we’ll keep pushing to make sure the spotlight stays right where it belongs.
