The Brief
Golf Majors 2026: Dates, Venues & Why This Is Legacy Season
The golf majors 2026 calendar is locked and it’s shaping up to be one of the most compelling seasons in modern championship golf. Five defining...
Callaway’s Rebrand Isn’t Cosmetic - It’s a Signal About Modern Golf
When Callaway Golf Company dropped “Topgolf” from its corporate name and returned to Callaway Golf Company, it looked like a simple branding decision. It wasn’t....
LIV Golf Secures Major UK & Ireland TV Deal with TNT Sports
LIV Golf has taken another significant step in its push for mainstream legitimacy, announcing a multi-year broadcast deal with TNT Sports covering the UK and...
Nike Golf Shield Collection: Why Nike’s Most Iconic Golf Logo Is Back in the Spotlight
The Nike Golf Shield is one of the most recognisable symbols in modern golf history and in 2025, it’s back in conversation. Long associated with...
Is Sports Direct the Most Overlooked Spot for Golf Apparel?
When you think about where to pick up your golf apparel, Sports Direct probably isn’t the first name that comes to mind. Most golfers instinctively...
Top 5 Indoor Golf Spots to Visit in London This Winter
When the temperatures drop and the fairways freeze over, London golfers know the grind doesn’t stop it just moves inside. From high-tech simulators to full-on...
Team Europe Retains the Ryder Cup at Bethpage Black
Team Europe Retains the Ryder Cup at Bethpage Black Bethpage, New York. September 2025. The Ryder Cup delivered what it always promises pressure, passion, and...
How Music Icons & A-Listers Are Taking Over Golf
Golf isn’t just a game anymore. It’s a stage. A runway. A lifestyle. What was once locked behind country-club gates is now pulsing with the...
Celebrities Who Teed It Up at the BMW PGA Wentworth Pro-Am
The BMW PGA Championship at Wentworth Golf Club wasn’t just about the DP World Tour elite the celebrity pro-am delivered serious star power, turning the...