Greg Norman, famously known as "The Shark," has built an extraordinary legacy both on and off the golf course. As one of the most successful golfers of all time, Norman won 91 international tournaments, including two British Open Championships. He spent 331 weeks as the world’s No. 1 golfer, captivating fans with his aggressive playstyle.
However, his career transcends sports. Norman leveraged his golf fame to build a $400 million business empire that spans multiple industries. From golf course design to wine, apparel, real estate, and hospitality, Norman is a visionary entrepreneur.
While his leadership in LIV Golf funded by the Saudi Public Investment Fund (PIF) has placed him at the center of golf’s latest shakeup, it’s just one part of his extensive portfolio. LIV Golf’s goal of disrupting the traditional PGA Tour reflects Norman’s desire to challenge the status quo. Under his leadership, LIV has attracted top-tier talent with huge prize purses and fresh formats.
Yet, LIV Golf is just a fraction of Norman’s ventures. He is also renowned for his golf course designs, with over 100 courses globally bearing his stamp. His investments in real estate development and luxury goods, particularly his wine business, have been highly successful. Norman’s brand is now synonymous with lifestyle, luxury, and innovation.
Ultimately, Norman’s dual legacy is a rare blend of sports excellence and business acumen. His ventures illustrate that athletes can build empires outside their primary sport, provided they have the vision and drive to diversify their interests.
Norman continues to innovate, balancing his golf heritage with new challenges, and showing that his story is far from over.
